In today's time-crunched nation, people want information instantly at the clickof their fingertips.
They are flocking to the Web to find products, services, and information.
In this course, we'll first create a foundation by defining how online marketing
works, and identifying its distinctions and components.
In addition, we'll discuss planning and online marketing strategy, as well
as determining your target audience, and measuring the results of your marketing efforts.
Planning and building a Web site is crucial to the success of your
online marketing strategy.
From creating a site map, and building a wireframe, to selecting a domain and
hosting company, we'll explore the necessary steps for getting your site up and running.
From there, we'll tackle the key elements for establishing a Web presence,
including creating compelling online content in the form of articles, social
media posts, online press releases, and even e-mail newsletters.
Great Web site content can only take you so far without having an audience, so
we'll cover how to reach and grow your audience through successful search engine
marketing, including search engine optimization, and paid and local search.
We'll see how to harness the power of social media, including Facebook,
Twitter, and LinkedIn, as well as blogging to keep your audience updated,
informed, and engaged.
And finally, we'll delve into online advertising, as well as e-mail marketing, to
help gain valuable sales and exposure.
Slow is the same as stop when it comes to online marketing,
http://www.lynda.com/Business-Online-Marketing-SEO-tutorials/Online-Marketing-Fundamentals/89117-2.html?srchtrk=index%3A2%0Alinktypeid%3A2%0Aq%3Amarketing%0Apage%3A1%0As%3Arelevance%0Asa%3Atrue%0Aproducttypeid%3A2
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