It's not the size that matters...It's the Brand!
As consumers who have grown up in this pop culture world of ours, we must recognize that when it comes to shopping, people buy a brand - NOT a product. We have to have the next must have, must see and must do. We have to have the coffee cup with the Starbuck's Logo on it, we have to have the cute little apple sign on our laptop as we sit at the local Starbuck's coffee shop with it. Regardless of what we're shopping for, brand matters. Why? Because we belong. We are not part of that brand's community.
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